IMC.TV – Indy's Music Site

Weezer is taking advantage of an obvious tie-in with the Hurley clothing company this fall.  The group is backing the company’s “Hurley Rocks You Back To School” promotion.  Beginning Friday, PacSun stores will begin stocking Weezer-inspired men’s and women’s wovens, t-shirts, and hoodies.  Drummer Pat Wilson says, quote, “It was swell working with the good people at Hurley on our first adventure into a clothing line.  My favorite piece we’ve created is the zip-up hoodie — especially for those cool fall nights.”  Weezer has also worked out a deal with Hurley to stock their “Hurley” album at PacSun outlets as of Friday — four days prior to the street date — and there will be nationwide listening parties at all PacSun locations.  Weezer’s “Hurley” officially arrives September 14th.